Certain events (such as conferences or conventions) might benefit from branded clothing such as T-shirts or hats. Personalized apparel items are relatively inexpensive, and they can serve as mementos for your event. Try using custom apparel as giveaway prizes, party favors or merchandise. With attractive graphic design, wearable marketing collateral can give your brand exposure even after the event is over.
If you’re serving food at your event, personalized napkins, plates and utensils are subtle and inexpensive ideas for keeping your brand in the spotlight. Custom tableware lets you associate your company logo with something positive: specifically, a tasty meal. It’s almost like a Pavlov’s dog response; juxtaposing your brand with a benefit (food, in this case) can help to generate interest and goodwill in your guests
Printed cups and glasses come in a variety of interesting styles, and can easily be customized with a logo or design that matches your brand. Many drinkware items can be purchased for less than $0.50 per cup, making this one of the more cost-effective ways to brand an event. Consider using drinkware that matches the overall tone of your event. For example, stadium cups would be appropriate for a picnic or casual lunch, while an elegant gala might benefit more from classic champagne flutes.
Whether you’re serving a full meal or just hors d’oeuvres, food and beverages are a vital factor in your event branding plan. Serve refreshments that complement your event’s brand, theme and color scheme. For example, if the color red is a recurring element in your marketing material, you might want to serve red-colored cocktails. You could even make a baked dessert with icing in the shape of your company logo. Making your refreshments match your brand shouldn’t cost much, but it makes a big impression on guests.
Here’s one way to promote and brand an event without spending a dime. As more and more of the business world moves online, sites like Facebook, Twitter and Youtube can be an invaluable part of your marketing plan. Inviting people to your event via Facebook is quite common, but it doesn’t have to stop there. Consider using social media before, during, and after your event. You can build anticipation and buzz, live-tweet with up-to-minute details, and post photos or videos the day after. Just make sure that your online presence is written in the same voice as the rest of your brand marketing.
Depending on the event you have planned and whether it’s a private or public affair, you might want to advertise using signage or handouts. Print marketing collateral is an inexpensive and easy way to get the word out. You can cheaply distribute it through direct mail or even wild posting. Be creative with your flyers, banners or posters and find some way to tie their design into your event’s overall theme. Keeping your branding consistent gives your event a sense of legitimacy and makes it truly memorable.
Here’s an opportunity to introduce people to your event brand before they even actually attend. Invitations can be used to intrigue people and get them excited about your event. Including a logo and design that complements your branding strategy gives recipients a taste of what they can expect. Invitations can be professionally designed at a fairly low cost. If your guest list is relatively small and you’re willing to invest time rather than money, you could try creating hand-written invitations. This is a deeply personal touch that makes for intimate, down-to-earth event branding. Particularly sentimental patrons might hold on to your invitation as a souvenir, especially if it has a cool design. This provides your patrons with a lasting reminder of your branded event.