Mall Marketing Media, Mall Advertising /
Mall marketing media is a great way to reach consumers in a purchasing state of mind. Often the last ad opportunity before the point of purchase, mall marketing media includes versatile display options. With varying scale and cost, there are mall marketing options to fit any campaign.Kiosks or mallscapes are a primary form of mall marketing media. Kiosks are ad panels located in high traffic areas such as; entrances, anchor stores, escalators and food courts, to ensure maximum frequency. Backlighting enhances visibility, which in turn improves awareness. Kiosks are used for a multitude of campaigns; promotional, directional, holiday, etc., a perfect medium for any advertiser. The average shopper has 3+ visits per month, 80% spend $65 per visit and on average devote around 80 minutes each visit. This eye level advertisement offers a face-to-face impact with consumers who are in the buying mood and at the point of purchase.